Web Design Pricing

What Determines Web Design Pricing?

Business owners who are looking for professional web design services are generally concerned with how much a website costs, and what web design pricing actually includes. Simply put, web design pricing boils down to how much actual work is involved in the project.

Web design pricing is determined by how big your website will be in terms of pages and content, and the overall complexity of your website. A basic website will obviously cost much less than a complex site with all the bells and whistles. A website’s pricing can range from less than a thousand dollars to upwards of ten thousand dollars. Since that’s a very large range, we’ll try to break down web design pricing so you can have a better idea of what can affect the cost of your website design.

Your Website is an Investment

A website is a big investment and shouldn’t be taken lightly. While it’s tempting to go with a cheaper option, this can hurt you down the road as your business grows. There are several DIY website builders out there that say you can be up and running quickly and cheaply. What they don’t tell you is that you probably don’t really own your website. If you decide in the future that you want to take your website elsewhere, you most likely can’t. You’re locked on these platforms and will have to pay to have a new website made all over again. So if you’re getting a website built, it pays to do it right the first time.

Website Scalability is Important

If your website is built with scalability in mind, it should be able to grow with your business and last you a long time. This future growth factor can actually work in favor in terms of your web design pricing. If you have the ability to add content in the future, you can save on any upfront costs of building out a large site in the beginning. If you have a website built with a good structure, you can add content with little to no additional investment if you write and post the content yourself in the future.

Website Customization

All websites are not the same. For example, if you’re a real estate agent looking for a real estate website then you likely have specific needs for your site, like incorporating home listings from a data feed. This can cause your web design pricing to increase because it’s an added custom feature. Another example would be a website design for a business that needs to showcase a lot of their images or custom work. Having a custom gallery added with a lot of images can also increase the cost of your website.

Custom Images & Graphics

Websites should be aesthetically pleasing. While it’s tempting to use amateur photography that you took on your iPhone, chances are unless you’re a professional, you’ll want to invest in some professional images and graphics. TopIMR works with several cost-effective stock image websites that offer a wide range of choices that can suit any industry. Custom stock images start from around $5 an image and work their way up, depending on the image.

Build the Essentials First

If you are concerned about your budget, we recommend starting small and working towards a larger web presence. You don’t have to launch a 100-page website right off the bat. Instead, focus on important pages and features and contact forms that capture leads. Google loves fresh content, so adding more pages on a continual basis not only helps keeps your website pricing low at first, but it also helps your search engine positioning over time.

We Make Your Budget Work

At TopIMR, we know how to work with any budget. We don’t try to sell you expensive website customizations. Instead, we guide you through your website investment by keeping your business model in mind and creating a web design plan with fair web design pricing that can help your business succeed. We offer San Diego web design pricing plans to ensure that your website design is affordable for you. Contact us today.

What others say about us

“I have been working with TopIMR for over 14 years. They have built a website for me and are doing on going marketing. When I think of something new I want it to have on the site, they are happy to work with me on it. They have been great with following up on the marketing search terms we worked out, and I get more leads from my website than from all other sites, such as Zillow, Realtor.com. etc. My website and marketing performed by TopIMR is a very big part of why I have sold more units in my company, Realty Executives Northern Arizona, than any single agent for the last 3 years. I have recommended them to my new agent. And she is excited to get started. I highly recommend Mike Gonzales and the rest of the crew to get you going in your Real Estate career!!!”

Suzanne KnightonGRI

“I’ve been a client of TopIMR for over 10 years. They’ve built our websites, handled our online marketing, SEO, etc. One of my companies is based solely online-I’ve done absolutely no marketing (as far as cold calls, sending out letters, brochures, etc.). The only marketing we’ve done has been handled by Topimr and let me tell you, that company is thriving! Mike and his Team are the best! Very easy to work with, super responsive and very friendly people too! I have recommended Topimr to several friends who also own businesses and I’ve heard nothing but positive comments from them as well.”

Phil SmithCEO

“Wanted to take a sec to say thanks for the many years of work you and TopIMR have done for me and my business, through my marketing my website and in producing great results through your work. With SEO positioning and Sponsored links / search terms. It’s always been a pleasure working w you and your staff. And greater still was the results I got from your work.”

CarlosReMax 100 Maryland

“I personally worked with Sylvia Henderson of Top IMR on our Corporate Website, www.PREFdevelopers.com. She was very creative and clearly knows what she if doing with wed design. A pleasure to work with and generated a great website for us.

Highly recommended!”

Tim RobertsCEO - PREF Developers

I want to thank Mike Gonzales and all those who are involved with TopIMR for their professionalism, high standards, responsiveness, and, most of all, for their ethics. As a neophyte in the area of SEO, I originally trusted a company that I worked with for several years. They initially did a great job, and my website was at the top of the first page. It then took a tumble and that was when I learned the difference between “black hat” and “white hat” marketing and what happens when Google catches on.

To not make the same mistake twice, I hired a young woman who vetted marketing companies, personally spoke to twenty, and then handed me a list of three that she said were all top shelf with good ethics. TOPIMR was one of the three. After I made my phone calls, it was an easy choice for me. I just felt most comfortable with TOPIMR for many reasons. Presently, I have been with them for about 9 years. Any concern, problem, stressed out moment, etc. has been responded to immediately and with thoughtfulness and kindness. They redesigned my website, fully explaining why it was needed and how it would improve my overall performance. My site has consistently climbed, and I am assured that their SEO activity has been ethical at every step of the way. I deeply appreciate the care that they take, and I trust you will too.

Piper A. WalshPhD

San Diego Web Design Pricing