B2B SEO

We start by researching who your target audience is to better understand who they are, what their motivation is, and to find out the best way to capture their attention. The research phase is a very important part of B2B marketing because major purchases in B2B businesses often require the decision making of multiple stakeholders. This requires a unique sales funnel to first target then convince the people looking for services that your company offers to want to work with you.

Analyzing your competition helps give you a competitive edge in your industry. We have access to the top internet marketing tools that give us the ability to run customized reports that show specific information about your competition. Having access to this knowledge gives us the ability to form a customized marketing plan that can make you the leader of your industry.

After conducting in-depth research about your industry, we then formulate a keyword plan that we believe will best capture your intended audience. We ensure that the keyword plan we formulate gives you the best return of investment.

The current state of your website matters. We take a look and its coding, content, and overall presentation to ensure that nothing is holding it back from reaching its full potential. Websites need to not only be SEO compliant, but SEO optimized to ensure that it ranks high in the search engines for people that are looking for your goods or services.

We not only optimize your website, we also create a sales funnel that converts visitors to clients. B2B companies often offer large scale products or services that require the decision making of several people. In order to convince these people that your company is the one they want to work with, a specific strategy is created to encourage a dialogue between you and them.

B2B companies need to be the authoritative voice within their industry. This requires not only lots of fresh content, it also requires detailed documentation and product analysis in order to gain the trust of those looking for your services. Since nearly 61% of people looking to work with B2B companies check reviews about your business before making contact, it’s important to ensure that business reviews is included in your marketing campaign.