Attract the right business prospects with a firm B2B marketing strategy.

B2B Search Engine Optimzation Strategies

B2B SEO has similarities to professional SEO practices, however, enterprise companies have different SEO needs than regular companies do. Whether you are a distributer, supplier, wholesaler, or manufacturer, you need a B2B search engine strategy tailored to your particular industry.

Traditional SEO entails actively optimizing your website, creating targeted ads, increasing your overall web presence, and creating solid relavant content to help boost your search engine positioning. The primary focus of B2B SEO includes all of those methods, but with a greater emphasis on being the authority of your industry or product.

People searching for B2B services don’t make their decisions lightly.  They often do heavy research and require some convincing. They usually go through a salesperson to finalize their purchases instead of making purchases online like most B2C companies do. This means that your B2B SEO plan requires the creation of targeted sales funnels to encourage your visitors to not only make contact with you, but ultimately decide to work with your company.

Creating a solid B2B SEO marketing plan starts with an in-depth look at your industry.

B2B Marketing Company

Our B2B internet marketing campaigns entail:

  • Demographic Research

    We start by researching who your target audience is to better understand who they are, what their motivation is, and to find out the best way to capture their attention. The research phase is a very important part of B2B marketing because major purchases in B2B businesses often require the decision making of multiple stakeholders. This requires a unique sales funnel to first target then convince the people looking for services that your company offers to want to work with you.

  • Competitor Analysis

    Analyzing your competition helps give you a competitive edge in your industry. We have access to the top internet marketing tools that give us the ability to run customized reports that show specific information about your competition. Having access to this knowledge gives us the ability to form a customized marketing plan that can make you the leader of your industry.

  • Keyword List Creation

    After conducting in-depth research about your industry, we then formulate a keyword plan that we believe will best capture your intended audience. We ensure that the keyword plan we formulate gives you the best return of investment.

  • Website Analysis

    The current state of your website matters. We take a look and its coding, content, and overall presentation to ensure that nothing is holding it back from reaching its full potential. Websites need to not only be SEO compliant, but SEO optimized to ensure that it ranks high in the search engines for people that are looking for your goods or services.

  • Website Conversion Strategy

    We not only optimize your website, we also create a sales funnel that converts visitors to clients. B2B companies often offer large scale products or services that require the decision making of several people. In order to convince these people that your company is the one they want to work with, a specific strategy is created to encourage a dialogue between you and them.

  • Content Creation Plan

    B2B companies need to be the authoritative voice within their industry. This requires not only lots of fresh content, it also requires detailed documentation and product analysis in order to gain the trust of those looking for your services. Since nearly 61% of people looking to work with B2B companies check reviews about your business before making contact, it’s important to ensure that business reviews is included in your marketing campaign.

We Provide B2B Companies with Results

B2B SEO can be a more challenging internet marketing campaign, but we have the experience and knowledge to help lead your business to the top. We understand the personalized needs a B2B company might have over traditional SEO practices.

TopIMR is a San Diego internet marketing company that prides ourselves with being B2B SEO specialists. Let us help you build your brand authority and funnelt your potential clients through the proper stages of their buying cycle through proper B2B search engine strategies.


Ready to start your B2B SEO Services?

Contact us today for a FREE quote to get you started.

What others say about us

“I have been working with TopIMR for over 14 years. They have built a website for me and are doing on going marketing. When I think of something new I want it to have on the site, they are happy to work with me on it. They have been great with following up on the marketing search terms we worked out, and I get more leads from my website than from all other sites, such as Zillow, Realtor.com. etc. My website and marketing performed by TopIMR is a very big part of why I have sold more units in my company, Realty Executives Northern Arizona, than any single agent for the last 3 years. I have recommended them to my new agent. And she is excited to get started. I highly recommend Mike Gonzales and the rest of the crew to get you going in your Real Estate career!!!”

Suzanne KnightonGRI

“I’ve been a client of TopIMR for over 10 years. They’ve built our websites, handled our online marketing, SEO, etc. One of my companies is based solely online-I’ve done absolutely no marketing (as far as cold calls, sending out letters, brochures, etc.). The only marketing we’ve done has been handled by Topimr and let me tell you, that company is thriving! Mike and his Team are the best! Very easy to work with, super responsive and very friendly people too! I have recommended Topimr to several friends who also own businesses and I’ve heard nothing but positive comments from them as well.”

Phil SmithCEO

“Wanted to take a sec to say thanks for the many years of work you and TopIMR have done for me and my business, through my marketing my website and in producing great results through your work. With SEO positioning and Sponsored links / search terms.  It’s always been a pleasure working w you and your staff.  And greater still was the results I got from your work.”

CarlosReMax 100 Maryland

“I personally worked with Sylvia Henderson of Top IMR on our Corporate Website, www.PREFdevelopers.com. She was very creative and clearly knows what she if doing with wed design. A pleasure to work with and generated a great website for us.

Highly recommended!”

Tim RobertsCEO - PREF Developers

I want to thank Mike Gonzales and all those who are involved with TopIMR for their professionalism, high standards, responsiveness, and, most of all, for their ethics. As a neophyte in the area of SEO, I originally trusted a company that I worked with for several years. They initially did a great job, and my website was at the top of the first page. It then took a tumble and that was when I learned the difference between “black hat” and “white hat” marketing and what happens when Google catches on.

To not make the same mistake twice, I hired a young woman who vetted marketing companies, personally spoke to twenty, and then handed me a list of three that she said were all top shelf with good ethics. TOPIMR was one of the three. After I made my phone calls, it was an easy choice for me. I just felt most comfortable with TOPIMR for many reasons. Presently, I have been with them for about 9 years. Any concern, problem, stressed out moment, etc. has been responded to immediately and with thoughtfulness and kindness.  They redesigned my website, fully explaining why it was needed and how it would improve my overall performance. My site has consistently climbed, and I am assured that their SEO activity has been ethical at every step of the way. I deeply appreciate the care that they take, and I trust you will too.

Piper A. WalshPhD
TopIMR - Internet Marketing Results (logo)

(858) 784-6983
3111 Camino Del Rio North, Suite 400
San Diego, CA 92108