Social Media Advertising – Our Methodology

Social Media AdvertisingWe’ve developed a simple but effective way of reaching the right audiences, on the right platforms and devices, with the right creative and message. Similar to our paid search Innovation top campaigns, they are managed 100% autonomously from one another.  This allows our social media advertising a greater reach combined with seasonal and promotional awareness. We take a people-based marketing approach, isolating levers in a controlled testing environment to find, grow, and retain profitable audiences. We know how to scale ad placements, creative, and bidding in a robust way that is hard to replicate in-house.

We treat the client’s money like it is our own and make decisions and recommendations borne out by sophisticated data analysis